Brand Marketing Manager

Ела и създай новото

Full-Time Sofia, BG

Stand out and lead the way. ​​Define an industry. Forge the path to truly blockchain-based, deflationary, and limitless finance. 

Nexo is the world’s leading digital assets institution. The company’s mission is to maximize the value and utility of digital assets by offering a comprehensive suite of products that include advanced trading solutions for retail and institutional clients, aggregation of liquidity from leading venues, and tax-efficient asset-backed credit lines. In 2022, the enterprise launched its investment arm Nexo Ventures, which now boasts over 60 portfolio companies. Nexo has processed $130+ billion for 7,000,000+ satisfied users across more than 200 jurisdictions.

As a Brand Marketing Manager at Nexo, you will not only execute and optimize our brand presence but also contribute to strategic decisions, automate key reports for deeper insights, and support the growth and development of our team. If you are passionate about building a brand that resonates with consumers and thrives in a dynamic market environment, we would love to hear from you.

You Are The Creator:

  • Ensure successful execution and optimization of key brand awareness metrics, playing a pivotal role in elevating the Nexo brand through strategic decisions regarding brand identity and market positioning.
  • Lead the implementation of brand strategy across all marketing collateral, ensuring a cohesive and powerful brand presence across different media platforms.
  • Elevate the Nexo brand in culture through relevant initiatives such as content partnerships, influencer programs, and brand activations, directly contributing to the brand's cultural relevance and consumer engagement.
  • Assist in the development and briefing of internal teams (i.e., Product, Demand Generation, Direct, Content, etc.), facilitating a seamless integration of brand strategy with company-wide marketing efforts.
  • Manage and automate brand marketing reports, providing insightful analytics that guide strategic decisions and optimize brand performance.
  • Actively participate in planning and execution, including go-to-market strategies and managing the brand marketing budget, ensuring that financial and strategic resources are allocated efficiently.

What Makes You Stand Out:

  • 3+ years of relevant experience in Marketing, with a proven track record in Brand Building & Strategy and a supportive role in making strategic brand decisions.
  • Strong communication skills, including fluent spoken and written English, and the ability to craft compelling narratives across different channels.
  • A master storyteller with experience in quantifying brand marketing impact & brand awareness and a deep understanding of digital marketing for global and local markets.
  • Demonstrated ability to anticipate consumer trends and communicate actionable insights with the team, driving forward-looking strategies.
  • Good knowledge of the crypto market, with a keen ability to adapt and innovate within this dynamic field.
  • Committed to personal growth, with a mindset geared towards continuous self-improvement, efficiency, and adaptability in brand marketing strategies.
  • Actively supports talent attraction, playing a key role in enhancing Nexo's employer branding and attracting top talent to the organization, fostering a culture of excellence and innovation.


Desirable

  • Experience working in tech and internet-related sectors
  • Experience in the cryptocurrency space, banking and/or FinTech
  • Passion for innovation and disruption of the Crypto FinTech space


Perks We Offer:

  • Attractive remuneration package 
  • Performance-based bonuses
  • Learning Hub
  • Hybrid way of work
  • Inspiring atmosphere and innovative projects
  • Future career development in a global company leading the innovative blockchain space
  • Tailor-made personal benefits package — you want it, you get it
  • Wellness program, including additional health insurance, Multisport card, sports activities, standing desks & protective glasses, and many more
  • Free assorted healthy snacks and fresh fruits in the office
  • Free parking with a designated space, free electric bikes & public transport
  • Epic regular team buildings and parties

And an unwavering belief that we’re building something truly great.

Говорят за нас в: