Direct Marketing Specialist

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Full-Time Sofia, BG

About Nexo

Nexo is the world’s leading regulated digital assets institution. Our mission is to maximize the value and utility of cryptocurrencies by signature products created in Bulgaria. For four years now, we have processed $80+ billion for over 5,000,000+ users around the globe. And this is only the beginning.

Team and Culture

The Marketing team at Nexo works with external parties & departments across the organization, ensuring that crypto users worldwide recognize and use our product.

We're quantitive and creative. We have long-term strategic thinking combined with superior execution skills that respond to crypto's dynamic nature.

We're scrappy. We use the latest marketing technology, and we work smart. We measure continuously, aiming for the highest output of our work.

We're transparent. We share the goals, the strategy, the tactics, the progress. We share the results, and we learn from them.

What You Will Be Doing

  • Ensure successful execution of Nexo’s direct communication across email, push & SMS
  • Maintain & implement automated marketing campaigns across email, push & SMS
  • Design, execute and report on email campaigns to drive existing customer retention
  • Work with content specialists, designers and product marketers to produce new email campaigns based on the global marketing calendar
  • Go-to-market planning & execution
  • Maintain direct marketing reports

What We Look For

  • 3+ years of relevant experience in Direct Marketing & Automation with strong focus on Lifecycle/Retention Marketing
  • Experience in quantifying direct marketing impact
  • Data-driven growth mindset and a knack for numbers
  • Good analytical, strategic & technical skills

Perks We Offer

  • Attractive remuneration package & Annual bonuses
  • Learning Hub
  • Hybrid way of work and work from home
  • Inspiring atmosphere and innovative projects
  • Future career development in a global company leading the innovative blockchain space
  • Tailor-made personal benefits package — you want it, you get it
  • Daycare center for the youngest
  • Wellness program including additional health insurance, Multisport card, sports activities, standing desks & protective glasses and many more
  • Free assorted healthy snacks and fresh fruits in the office
  • Weekly gourmet breakfast meet-ups
  • Free parking with a designated space, free electric bikes & public transport
  • Epic regular team buildings and parties

And an unwavering belief that we’re building something truly great.

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